posted on March 22nd, 2010 by Tobias in Design, SEEN
What’s good? This week, I’d like to talk about one T-shirt out of our Spring 2010 Collection a day. I’m kicking off with »Everybody is a Star« which is
inspired by the ‘everyone is a celebrity’ mentality of Kingston nightlife, no matter how overweight or rum-soaked (FIRST Magazine).
That pretty much sums up the one side of what we were thinking about when designing this shirt: We were thinking about all those people in Jamaica and the rest of the world who – even though they might have nothing or at least not much to smile about – still got pride and style, and – even more important – got fun when going out to parties at night no matter how harsh their lifes might look like during the days.
What we also had in mind was that quote from LSK’s »The Takeover« which you can e.g. listen to in Don Lett’s podcast for Fabric London and which is about the unifying power of music that (ideally) makes people from very different social backgrounds come together in peace to enjoy some heavy beats and basslines. The original quote goes like this:
… Knives have become guitar drops,
and guns have become drums,
bombs are now basslines,
and tonight, Babylon runs …
Definitely check that tune out – it’s classic – and find more pictures of the »Everybody is a Star« shirt in our shop.
PS: Also check FIRST’s video of »Gad Reds« after the jump – a true star!
Read the rest of "seen. Spring 2010 T-Shirts: »Everybody is a Star«" →
posted on March 15th, 2010 by Tobias in Design, SEEN
© Peter Dean Rickards (via FIRST Magazine)
We finally made it – here’s the new seen. site including a totally refurbished shop carrying all seen. Spring 2010 Collection products!
We will keep adding bits of new content throughout the upcoming days, but we just needed to put this out now.
Hope you like the new looks – please let us know in case you stumble across any bugs or glitches.
posted on February 28th, 2010 by Tobias in Design, Fashion, Photography, SEEN
Back from snowboarding, I’d like to share the lookbook for the seen. 2010 Spring 2010 T-Shirt Collection with you. Clicking on the image above will take you to issuu.com where you can look at the book at full screen and download the PDF.
Gotta big up Gabe for doing an incredible job designing and layouting the lookbook as well as Marko Petz who did the photographs. Also: thanks, Tim Turbo, for modeling!
If you like what you see and would like to purchase some of the stuff shown in the lookbook – either check the seen. Facebook page where you can find a shop in the “storefront” tab or get directly in touch via e-mail: contact at seen-site dot com (please use same e-mail for wholesale inquiries.) Also, our new webshop will be online fairly soon – watch out!
posted on February 27th, 2010 by Tobias in Design
via Large Up
More vintage flyer goodness over at Gold Shop Reggae. Got to love those graphics and, of course, Gold Shop as a label, too.
I’m off snowboarding for two days and will be back with the seen. Spring 2010 Collection lookbook Sunday night.
