Behind the seen. – The domino story

posted on January 20th, 2010 by in SEEN


© lille jill

It was back in 2004 when Gabe, me and some of our friends visited Kingston for the first time. We spent the nights in a small guesthouse near Knutsford Blvd. I think it was in Holborn Rd to be exact but I can´t tell for sure.

When we returned to that guesthouse after going out to places like Asylum, every single night there was that noise that kept us from sleeping despite sunrise was near and Heineken had been plenty before. That noise came from a nearby police post where a group of officers spent their nightshifts playing dominoes. It was a mixture of the clicking and clacking of the domino tiles hitting the wooden domino table, the triumphant yelling of the winners and the angry cursing of the losers.

The same noise kept me from sleeping two years later when I was lying in my bed next to the parking lot in my Chancellor Hall block up at Mona campus. The clicking, the clacking, the cursing, the yelling. Evening for evening, night for night.

And the noise even followed us when we went to the country side after the semester was over.

Dominoes is everywhere in Jamaica. Like Reggae music it is an inherent part of social life in Jamaica.

What is it that makes this game so popular? While there are many answers to that question, I think these five are the most important: First of all, it is easy to understand as the rules and the objectives are clear. Secondly, despite its shallow simplicity, there is a broad variety in ways and strategies to play it. Thirdly, there is no denying the beauty of the standard equipment for a game of dominoes – the set of dominoes: the symmetric layout of the tiles, their simple shape, the way the inlaid pips reflect the light. Fourthly, the tiles just feel nice: their rounded edges fondling your palms when you rotate the them in your hands again and again. Fifthly, the fact that dominoes is a game that you play in the streets in order to enjoy it the most. You play it with your friends and you like it when passers-by watch you play.

Why am I telling this? I am telling this because these five reasons are the reasons why we love dominoes and why we chose to make a pair of dominoes one of the key visuals for the new seen. collection out soon. Dominoes for peace!


New seen. logo: the domino variation

posted on January 11th, 2010 by in SEEN


© Gabe

In case you´re interested: the above is a variation of the new seen. logo which I patched to the site a few days ago. Hope you like it.

We currently use it for the official seen. Facebook page only but watch out for it to appear on other spaces, too.

Dominos for piece!


seen. on Facebook

posted on December 28th, 2009 by in SEEN

seen. on facebook

I set up a seen. page on facebook on the weekend. That means that all fans can become fans now.

Go tell your friends. There will soon be more than stupid Gleaner dancehall links – promised.


Afflicted Christmas: Candice

posted on December 24th, 2009 by in Photography, SEEN

© The Afflicted Yard

Just in time for the Christmas, Peter Dean Rickards brings back the girls to the Afflicted Yard.

The beautiful set of model Candice looking good on Lime Cay takes my thoughts back to December 2006, when Gabe and me had just finished our semesters at U.W.I. / Edna Manley and had our best friends visiting for the holiday season.

Together with Peter, Eve and doberman Wally, we went to Lime Cay on December 24th to enjoy a Caribbean Christmas with quite a few cups of coke and rum and Heineken in the afternoon before we headed on to the hills to celebrate at some all-inclusive Red Stripe X-Mas session with Renaissance Sound. What a day!

Ever since then, we have promised ourselves and our Jamaican friends that we´ll be back for another Christmas time in JA. We didn´t make it once again this year but we will be back at some point of time. Most definitely.

Peter, Eve, Ross, Biggz, Dylan, Edgar, Natalie, Terry, and all our peops from Chancellor Hall and Edna Manley College – enjoy your Christmas season like we did back then!


Photos: seen. at DIM – Designmarkt München

posted on December 22nd, 2009 by in Event, Fashion, Munich, SEEN

Mad Anja

I told you that we were spontaneously invited to show and sell the T-shirts from our Spring 2010 collection at DIM – Designmarkt München – on Sunday. Now you can find some photos from the event on flickr.

Thanks to Philip from Crux for giving the heads up to Tobias from DIM for having us, thanks to Tobias for having us, thanks to Philip from Harvest for hosting a nice neighbouring booth, thanks to Marc from Fuckuall and Sven from 874 for coming around, thanks to Klaus Kaske, Ron Foto and Mayuko Gardahaut for sharing some Zokko hypeness, thanks to Jakob, Anja, Michi, and Eva for visiting despite freezing temperatures and thanks to everybody else who showed us love for showing love.