Not totally new but still a total pleasure to watch – Major Lazer’s video for “Get Free” featuring Amber Coffman:
Director So Me pairs Major Lazer‘s surprisingly understated, flute-embellished “Get Free” with the rhythms of life in Jamaica, setting shots of hair braiding, bench pressing and horse jockeying in time with Switch and Diplo’s chugging instrumental.
Dancehall Queen Style is a Jamaican dance fashion which became popular in the 1990s through music videos and The Grind show on MTV. The video is a playful take on the dancehall culture with its provocative costumes, suggestive poses, roles and blatant sexuality.
The whole Snoop Lion bit – DVD, merchandise, album and all – was timed from February to impact now. This week. That is how the game works. [...] It’s not that hard. Easy easy to work. [...] Snoop came to Tivoli, recorded at Tuff Gong, met Rita, did a video and is doing press now. That is how it’s done. Set, stage, sell. (via BigBlackBarry)