Ad Industry meets Reggae – Serani, Chino, D`Angel, Ini Kamoze & Shaggy
posted on June 23rd, 2009 by Tobias in Article, Video
Reggae and Dancehall artistes have been popular product testimonials on the Jamaican market for quite a while. The latest examples are Serani, Chino and D´Angel representing for Coke Zero (via Dancehall-Mobi).
However – as the official summer time has started in the US and Europe – Jamaican music and Jamaican artistes start to play an important role in these markets as well: In the US, Ini Kamoze´s hit song “Here Comes The Hotstepper” has been featured in a new television commercial for the 2009 Buick LaCrosse (via Dancehall-Mobi). And in Europe (more exactly in Germany), candy company Kinder has hired Shaggy to appear in their latest commercial for a chocolate bar called “Maxi King”. See the – slightly amusing – clip above.
Got any more examples for Jamaican artistes in US/European adverts?
whut is shaggy bout 80 now?
Don’t forget the Lee Scratch Perry Guiness ones..those are the best…that shaggy commercial is Horrible
“that shaggy commercial is Horrible”
word!!
hatte auch überlegt das zu posten. fieses videol.
@PJ A true. Can´t leave out Scratch. Here´s the Youtube link: http://www.youtube.com/watch?v=ENnFjxHzdIw&feature=related
Wacth Ele’s shoes before they change into “cool” PUMA kicks:
http://www.youtube.com/watch?v=TTd90D6u4kM
The Shaggy commercial is the fuckin’ worst thing I’ve seen for a fuckin’ long time…
this mother fucking song is very hot